Search Engine Optimisation (SEO)
The SEO question
Search engine optimisation, or SEO, is the term used for a wide range of practices designed to improve your website’s ranking in search engine results. Some – but by no means all – of these practices relate to the the way your content is written and laid out on the page.
While syndicated content is a perfect solution for many firms, it should be noted that it’s not particularly SEO-friendly. Although there are some things you can do to improve this, bespoke content is much more flexible, meaning that our writers can fully prioritise SEO principles without any limitations on what or how much they write. Bespoke is also perfect if you are writing with a particular audience or topic in mind.
More than just an article
Reuse, recycle, repurpose
TOMD isn’t about selling you as much content as possible. We believe in maximising the use of any content that you publish so that you can get as much bang for your buck as possible. For example, if we produce an article for your website, we’ll also provide you with some pre-approved social media posts so you can link back to the article on your feeds. In addition, we can provide short, enticing snippets which can be used to introduce a topic in email newsletters and encourage the reader to click through to your website.
All of this content has a single aim in mind: directing clients and prospects to your website. Through the email and social media technology that we use at TOMD, we’ll even be able to pinpoint which topics and articles your audience are most interested in and use this data to inform your content strategy for the future.
We just get it
Something we hear from our clients all the time is that they’re relieved they’ve finally found a marketing agency that ‘just gets it’. We understand your situation because we’ve worked with hundreds of firms who have experienced similar marketing challenges to your own. And, based on this experience, we’ve spent decades developing a full suite of products and services that cater directly to your needs.
Get in touch
We’d love to hear from you
To find out how we can help you achieve your marketing goals and grow your business, please get in touch.