Whether you already have a strong brand, or you’re looking to start from scratch or rebrand, our specialist graphic designers and branding consultants can help.
Graphic design with you in mind
Our team of in-house graphic designers and brand consultants have spent decades helping professional services firms to develop their brand and create professionally designed marketing materials that are perfectly aligned with their brand message and guidelines.
Whether you are starting your brand journey from scratch, want to rebrand or are seeking a talented graphic design team to produce marketing materials that meet your existing brand guidelines, TOMD can help.
Everything you need to succeed
Specialist graphic design agency
Our graphic designers help our clients to create high-quality promotional materials, both printed and digital, according to their exact needs and specifications.
Our team can assist with the creation of:
Digital and Print advertisements
Social media graphics
White papers and research documents
Finding the heart of your business
Brand development and strategy
Brand development is the process of creating and/or strengthening your brand – this encompasses everything from your business’s name and logo to your company values and the tone of voice you use when speaking to your target audience.
Our brand consultants will lead you in conversations to help you discuss the principles and ideas that lie at the heart of your business. We’ll ask questions such as:
- ‘What was your business established to do?
- ‘What is your vision for the future?’
- ‘What are the core beliefs and values around which your business is built?’
Our experts will then help you distil your answers down to your brand heart – a series of short statements that tell people why you exist, what you do, and the beliefs that guide your actions and decisions.
This stage helps businesses identify how they want to talk about themselves and their products and services. During this stage, we will help you develop your brand’s tone of voice and personality, the differentiators that set you apart from the competition, and your value proposition – i.e., how you add value for your clients and make their lives easier.
Visual identity refers to the various design elements that define your brand. This includes your logo, your brand colours and the fonts, images or illustrations you use. Our graphic designers will work with you to create a strong visual identity that ties in seamlessly with your overall brand.
Following our workshop, we’ll create a full set of brand guidelines that serves as a ‘rule book’ on your brand. It will include everything you need to ensure that you (and any third parties you work with) have the information required to communicate consistently about your brand. Typically, this will include:
- Your logo and any authorised variations (i.e. different colour combinations)
- Your brand’s colour palette and information on how those colours should be used
- Information about your brand font(s), sizes and spacing
- An image board with samples of imagery that fit your brand
- Your brand tone of voice and personality, including text samples.
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To find out how we can help you grow your business and achieve your marketing goals, please get in touch.