For decades, TOMD has been working with accountancy service providers to fine-tune their marketing strategies and grow their business. In that time, we have become highly experienced in addressing the unique marketing challenges accountancy firms face.
Solving the challenges you face
Solutions tailored to your firm
Despite sharing some common challenges, we understand that each of our accountancy clients requires bespoke solutions. We help them focus their marketing efforts, keep in touch with their existing clients and reach and convert potential clients into new business.
Some of the most common issues our clients experience include:
- They don’t have time to implement a proper marketing plan
- There is nobody taking responsibility for marketing, meaning that it always drops to the bottom of the list when they’re busy
- They have lots of specialist knowledge but struggle to translate this into compelling content
- They’re not making the most of social media
- They are finding it increasingly difficult to retain clients as the market becomes more competitive
- They haven’t updated their website in many years.
How we can help
We provide a wide range of cost-effective marketing services for our accountancy clients, including:
We help them run effective lead generation and referral campaigns across their various marketing channels.
We set up their social media profiles and develop a consistent and varied posting schedule.
The first search result for an accounting-related term will capture nearly 30% of all traffic for that particular term. A good SEO strategy can help your business rank higher in the search results, be seen by people who are already looking for services like yours, drive traffic to your website and significantly increase the number of qualified leads and conversions you receive.
From pay-per-click advertising to email marketing, we’re on hand to help you build a robust digital marketing strategy that drives interest in your brand.
Our specialist content creators have years of experience in producing compelling accountancy content such as blog posts, videos, social media posts, white papers and newsletters.
When you approach us, we will start by having a chat about your business and your goals for the future. We’ll explore any challenges you have been experiencing with your marketing and discuss how these might be resolved.
If you decide you would like to work with us, we’ll put forward our proposals as well as a service level agreement we feel will be appropriate for your needs.
If you require ongoing, long-term support, you might wish to opt for a retainer with us. If so, you will be allocated your own dedicated account manager and we’ll have regular update calls to discuss your marketing strategy and the progress of any ongoing projects. Or, you might choose to work on an ad hoc basis with us and simply get in touch from time to time whenever you require additional support.
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We’d love to hear from you
To find out how we can help you achieve your marketing goals and grow your business, please get in touch.