As summer winds to a close, we’re ready for September… the new January!
Oh, what a summer! Sun, sea, a change of scenery. But now the sunscreen is empty and you’ve packed away your paddle board, it’s time to get back to work. First item on the agenda: put all your new marketing ideas into practice.
Summer’s over? Let the fun begin
After 25 years of delivering marketing solutions, we know what starts to happen around this time of year. Summer holidays provide downtime and downtime provides time to think. For business owners and senior people at small and medium enterprises (SME), time to think often translates into time spent thinking about your marketing.
Back at work and feeling refreshed, it’s time to put your marketing plans into action. Some poolside ideas that floated through your mind as you sipped piña colada are ready to be deployed; others may need a bit more thought. Whatever ideas your holiday brought to light, we’re here to remind you that your marketing goals are within reach.
September is the new January
Over a busy year, it is easy for marketing to slip to the bottom of the to-do list. Understandably, client work takes priority and all those ambitious plans for spreading your brand message can quickly get derailed. September is the perfect time to get back on track.
For many of us, the month has an enduring psychological link with new beginnings; since our school or university days, September has seemed synonymous with fresh starts, fresh notebooks and fresh ideas. Four or so months until the end of the year represents a great chunk of time to put some of your new plans into practice. So, how should you make the most of it?
Get back to marketing
If your marketing has been on the back burner so far in 2024, this is the ideal opportunity to make up for lost time.
Things you might be thinking about include:
- Developing your marketing plan
- Creating lead generation campaigns
- Raising brand awareness
- Building a website
- Starting to communicate more effectively with clients
These are just a few of the myriad options that might be on your radar. Of course, every business is different and your marketing needs and opportunities are unique to you.
Happy New Marketing Year!
If September is the start of a new marketing year, at TOMD, we’ve made our resolution: to take the burden of marketing off your shoulders.
Putting your marketing ideas into practice takes time and regular commitment. Right now, you’re probably busy getting back up to speed with client and other work. So, why not pass the responsibility and problem to us?
At TOMD, we work as your outsourced marketing department, helping you acquire and retain more clients and raise your brand awareness.
We can help with:
- Creating bespoke websites
- Content creation
- Developing and implementing social media plans
- Helping you to communicate more frequently and effectively with clients
- Developing a new brand
Get in touch today to find out how we can help you.
And talking of new ideas and fresh beginnings…
You may also want to look at Content Streams, our new content sharing platform. With Content Streams, our unique CAST system allows busy financial advisers to benefit from an end-to-end, seamless content marketing workflow.
Find out more here: Content Streams or visit this profile page or this one.
