New Consumer Duty rules – four months to go

The Financial Conduct Authority (FCA’s) new Consumer Duty rules will place higher expectations on the standard of care that firms provide to consumers. Designed to ensure a higher level of consumer protection in retail financial markets, the new rules are about putting customers’ needs first. In this post, we’ll explain the importance of compliance and […]

Marketing financial services to women

Marketing to a specific gender can be politically sensitive in 2023. As society crawls towards equality between men and women, this is also being reflected in marketing. Gone are the days of a general acceptance of misogynistic messaging in adverts (and good riddance). In its place are the basics of marketing: choosing a target audience and ensuring you are communicating with them clearly.

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