The Financial Conduct Authority (FCA’s) new Consumer Duty rules will place higher expectations on the standard of care that firms provide to consumers. Designed to ensure a higher level of consumer protection in retail financial markets, the new rules are about putting customers’ needs first. In this post, we’ll explain the importance of compliance and […]
Monthly Archives: March 2023
How We #EmbraceEquity – International Women’s Day 2023
Every year on 8 March, we celebrate the abilities and achievements of women across the globe for International Women’s Day. It’s also a day where we collectively acknowledge that there is still work to be done to establish true equality between the genders in the workplace, in healthcare settings, in education and at home. The […]
Marketing financial services to women
Marketing to a specific gender can be politically sensitive in 2023. As society crawls towards equality between men and women, this is also being reflected in marketing. Gone are the days of a general acceptance of misogynistic messaging in adverts (and good riddance). In its place are the basics of marketing: choosing a target audience and ensuring you are communicating with them clearly.
