Every year on 8 March, we celebrate the abilities and achievements of women across the globe for International Women’s Day. It’s also a day where we collectively acknowledge that there is still work to be done to establish true equality between the genders in the workplace, in healthcare settings, in education and at home. The […]
Marketing to a specific gender can be politically sensitive in 2023. As society crawls towards equality between men and women, this is also being reflected in marketing. Gone are the days of a general acceptance of misogynistic messaging in adverts (and good riddance). In its place are the basics of marketing: choosing a target audience and ensuring you are communicating with them clearly.