As our blog about September being the new January for many client firms explained, like New Year, this time of year comes with plenty of resolutions and fresh beginnings, as well as a chance to set your sights on forward planning. This post looks at how to create a content plan for the rest of […]
Author Archives: Mike Johnstone
We’ve launched Content Streams…for Content Independence
According to British anthropologist Robin Dunbar, the number of relationships we can actively maintain is about 150. The number of acquaintances we have is many more. Those 150 relationships are categorised, or layered, with a small number – about five – in the tightest group, with progressively larger layers of very good friends, good friends, […]
Leadby with Mike Johnstone
One of the team, Mike Johnstone, was asked by ezeni to be interviewed as part of Leadby, their Leadership & Career Development series. Mike talks about the history of TOMD 25 years ago and the launch of our new content platform, Content Streams. The interview as recorded in TOMD’s offices in Sawbridgeworth and was released […]
Introducing TOMD’s web support team
At TOMD, the web support team is at the heart of all digital operations. Matt, our Senior Web Support Specialist, and Charlie, our Web Support Specialist, have more than a decade’s experience between them. The duo specialise in building bespoke sites for clients and maintaining the hundreds of ready-to-use sites that we host. They work […]
Are your clients loyal to their adviser or your firm?
Given the intimate nature of financial advice, clients and advisers generally cultivate a strong relationship built on trust and respect. Clients, often in face to face meetings, will share with their adviser financial information that few other people are privy to. So, a strong relationship usually develops, this can be a blessing and a curse. […]
How We #EmbraceEquity – International Women’s Day 2023
Every year on 8 March, we celebrate the abilities and achievements of women across the globe for International Women’s Day. It’s also a day where we collectively acknowledge that there is still work to be done to establish true equality between the genders in the workplace, in healthcare settings, in education and at home. The […]
The importance of communicating in difficult times
In amongst the recent media commentary about government policies and current economic and financial challenges, there has been criticism of the quality and volume of communication from those at the top explaining what’s happening and what actions are being taken. ‘There was just no communication’ When we’re caught up in anything out of our […]
Developing quality ads to maximise paid social success
If you’re posting regularly on your social media accounts and not reaping any results, it might be time to try paid social media advertising. These days, most social media networks offer a paid advertising option, allowing firms access to millions – or even billions – of users they could not otherwise reach. That’s not to […]
Building a marketing strategy – the ultimate guide for financial advisers
Working in the tightly regulated financial services industry means that financial advisory firms are more limited than most when it comes to promoting their business. “The value of your investments may fall as well as rise and you may not get back the amount you invested” is perhaps not the most winning phrase for converting […]
