How animated videos can showcase company culture

In a busy market, and with increasing competition for attention, how can a law firm stand out and get its message across? When Minster Law approached TOMD seeking marketing materials to promote its employee benefits and company culture, we were happy to advise animated videos as the ideal solution to cut through the noise.

The brief - Animated videos

Minster Law is a UK-based law firm that specialises in working with insurance companies and their customers. The team are experts in dealing with personal injury law, including serious and catastrophic injury and accidents, as well as uninsured loss recovery.

The firm asked TOMD for a way to promote its employee benefits, initially seeking a set of static carousel images for use on LinkedIn. After reviewing the brief, we recommended a series of animated videos that could showcase the company culture in an accessible and fun way.

The value Minster Law offers its staff

Emphasising employee benefits

Minster Law is rightly very proud to support its staff with a range of employee benefits to assist with recruitment and inform existing staff of available perks. These can be grouped into four primary categories:

Health and family
Protection
Time
Recognition.

These areas cover policies relating to:

Enhanced maternity and paternity leave policies
Flexible working agreements
Healthcare cash plan information
Death in service benefit
Annual bonuses
Internal celebrations for staff who’ve gone the extra mile
Volunteer days.

Accordingly, the target audience for the videos was potential employees (to assist with recruitment), as well as existing employees to ensure they are fully utilising their benefits. The fact there are so many benefits offered at Minster Law is an attractive feature for possible candidates and leads to staff feeling valued, appreciated and supported.

Design takes centre stage

Minster Law needed the videos to be vibrant, engaging and concise. Brevity is crucial in these cases: viewers typically lose interest if posts are too long or over-saturated with information.

Videos have the advantage of being more engaging than text-heavy posts captions or images. By including animation and music, we could also make the graphics more interesting, while also communicating the key information in a relaxed and appealing way. Throughout each video, Minster Law’s branding is prominently displayed to reinforce the core message.

A design journey

Clarity and vibrance

Over the course of about four months, we had to think about how best to convey the key points of each video. We were delighted with the end result, which highlighted the benefits in a clear and vibrant way.

“TOMD is very efficient and always tries their best to ensure every task is handled promptly without compromising quality. They are willing to take the time to truly understand your needs so they can deliver exactly what you’re looking for. Communication has been outstanding throughout the process – clear, friendly, and always responsive.”

Laurie Braisby, External Communications Manager at Minster Law

Our thoughts

Sally Bates, Graphic Designer at TOMD, said:

“Animation was the perfect solution for Minster Law to tell their story and emotionally connect with the audience. The strong branding, fluid movement and soundtrack couldn’t fail to capture attention.”

A better way to engage your colleagues and recruits

Find out how we can help

At TOMD, we pride ourselves on being honest. When reviewing a brief, we will always offer our true opinion on the best way forward. To find out how we can help you spread your message, or for more information about our design services, get in touch today.

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