Our Content team specialises in honing the words on the screen. Typically, this starts with developing a clear tone of voice – something that sounds like your business. All pages should showcase the firm’s values; in the case of Ashwood Law, this meant writing text that was clear, friendly, honest and professional.

However well-crafted the written copy, a website will fail without careful attention to design. Key decisions include colour schemes and the choice of imagery. In this case, we kept Ashwood Law’s logo and brand colours but embellished and unified the appearance with new colours. The types of design elements featured on a website also communicate a firm’s values. At every level, the chosen imagery must also fit together as part of a central theme. For Ashwood Law, it took several iterations to find the ideal theme: the four elements. Our design specialists used professional stock imagery and created a bold landing page video to symbolise a journey.

Finally, the overarching structure, as well as the nitty gritty of the actual build is dependent on the technical expertise of skilled web designers. For Ashwood Law, our specialists developed a new sitemap that dramatically simplifies the user experience. The use of animations throughout the site adds more movement and dimension, while putting people front and centre, including through testimonials and adviser profiles, communicates one of the firm’s key values.